Revolutionizing Oral Care
Morning Dew is toothpaste re-imagined and re-engineered. It is a new approach to packaging and dispensing toothpaste.
Defined project focus
Researched on existing products
Analyzed competition, define market segments
Understood user needs, channeled discussions toward product value to customer and customer retention
Periodically assessed work done and evaluate options
Researched on 'Discrete vs Continuous' resource consumption practices
Worked on physical prototypes
Tested toothpaste packaging design and delivery methods
Performed Life Cycle Analysis on existing product and new prototype
Toothpaste and their packaging have harmful effects on the environment. Customers consume more toothpaste than required per session. Furthermore, it causes harm to marine life, and gets dumped in the landfill. To solve these problems, the team came up with Morning Dew toothpaste and dispenser.
Discrete vs Continuous Approach
The idea of discrete use of a resource helps better understand level of consumption and in a larger scale, our impact on the environment. This idea led us to focus on re-imagining toothpaste as well as the dispensing mechanism.
Ideas along the way
Sheet + Toothpaste Combination
The Morning Dew Toothpaste, or pellets would be in the shape of tiny balls that become viscous upon contact with water. The rotating dispenser container is carefully designed to dispense only one pellet at a time. It also has a toothbrush dock for conveniently placing the pellet onto the brush.
Keegan D’souza, Ian Lee, Savanthi Murthy, Himanshu Rasam